Our Brand Values

Safe & Effective

We offer parents and newborns our products at ease, because they are created with all-natural,plant-based, vegan ingredients, developed by a naturopath, herbalist and pharmacist.

We use only the finest ingredients, and take painstaking care to provide our mothers and children with safe eco-sustainable, all natural comfort and care.

Innovative & Creative

Innovation and creativity are at our core, leading us to pioneer new products and develop new categories.

We are constantly listening to parents for new product suggestions, researching new ideas, and continue to help make a difference in the lives of parents and our planet.

Honest & Responsible

It is important to us that our consumers are aware of what is in the products they use on their precious ones. We have a complete ingredient disclosure policy.

The information we provide is clear and complete to avoid confusion, which gives parents the peace of mind that they are providing the best for their babies.